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From understanding your competitors to pinpointing what makes your target audience tick, big data has myriad benefits for e-commerce entrepreneurs. In order to reap these benefits, you must have a strategy for tracking data from your e-commerce website and marketing campaigns.
South Africa took swift and decisive action in locking the country down, but without accurate data we do not know how many people were infected before we went into lockdown, and how long it will take to recover. This means that everyone has to make educated guesses. However, the data still supports the fact that the lockdown is the most sensible approach to handling the crisis.
Many executives say they don’trust their own analytics.
This doesn’t mean that they don’t want analytics they can trust.
C-level interest in #AI and #ML in driving increased awareness of #dataquality
Applying the Cluetrain Manifesto to a digital world
I’m working from home. I just watched my Aunt use a massive, complicated Excel spreadsheet that looked like a calculator threw up after bad seafood. She was trying to find and understand information about her business to send an email to her boss. She’s still looking! My brain immediately: “No. That looks hard. No. I…