Creating a single customer view – harder than you think

But to business, having customer data consolidated into a master data management application often leaves a bad taste.

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Three reasons why customer data is (often) of poor quality.

Most companies would acknowledge that quality customer data is important. In most cases, however, customer data quality is not good enough. Why? Changing business requirements Most businesses have a history. Customer data may have been accumulated over years, or decades. Data that was captured in the past may not have complied with the requirements of…

When is the best time to start a data quality program?

Almost every business has a data quality problem. In a study involving 75 executives only 3% found that their data fell within the minimum accepted range of 97 or more correct data records out of 100. Yet for many businesses struggle on with poor data hampering their business and putting them at risk. The timing…