Steve Jobs talks data privacy long before PoPIA became a thing

In this short video, recorded in 2011, Steve Jobs discusses his philosophy on data privacy.

“We take privacy extremely seriously,” he says.

He describes a number of strategic decision made by Apple at the time, to protect user’s privacy. In particular, ensuring that consumers are informed and have the choice to opt out.

“Privacy means that people know what they are signing up for,” he says. “In plain English and repeatedly.”

Ten years ago Jobs recognised that data privacy was a business imperative for Apple – without trust they would not have a business. Yet, by making privacy a priority they have built the trust needed to allow their customers to share their personal data with them, as it is in to their mutual benefit.

How can you turn PoPIA into a business advantage?