Sharing my interview with SAFM’s, Cathy Mohlahlana.
I was asked about how retailers can make better use of data to drive shopping, without impacting on consumers’ data privacy rights.
It boils down to attitude – having a plan on which data you want to use and communicating with customers to get their buy-in and support.
Yes – customers are willing to share their data, but they also want to know that it will not be abused.
I discuss these points, and more, in the 10-minute podcast: