Find the signal in the noise

Big Data: When data quality doesn’t matter

If BI is about reporting, analytics is about creating insight. [Tweet this] The old adage of garbage in, garbage out applies to both BI and to analytics. Yet, the introduction of Hadoop into the analytics architecture changes how poor quality data impacts us, and may create the illusion that poor data quality is no longer of concern. Moving…

Brazil

Big data! How many zeroes in a brazilian?

Zettabytes, exabytes, Petabytes – what is up with the big numbers? [Tweet this] A common approach to discussions on big data is to throw big (and meaningless) numbers at the audience. How many email messages were sent in the last second – cue BIG NUMBER! How much data has landed on the Internet in the last…