street-name-changes-tshwane

A guide to South African address data quality

A recent decision by the South African high court compels the City of Tshwane to reinstate old street names that were controversially changed in 2012. This is a good example of the complexity inherent in dealing with South African name and address data. 20 odd years ago the marketing department of my then employer engaged…

Troops landing at Omaha beach

Data Quality D-Day

Just over 71 years ago, on 6th June 1944, the Allies launched what remains the largest amphibious operation in history – the invasion of Normandy. On Gold, Sword, Juno and Utah beaches Allied casualties were relatively light. But on Omaha, operations went badly wrong. Of the first wave landing on the beach more than half…

department-data-quality

The Department of Data Quality Affairs

A recent conversation with a client about the use of drop down lists reminded me of a project I was involved with a few years back. A few years ago the South African government embarked on a cross departmental project to improve service delivery. A centralised workflow system captured service requests and allocated them to…

trending

Data one of 4 trends to watch in 2015 – Forrester Research

[Tweet this video] Data is one of four technology trends highlighted by a 2015 Forrester trends report. I agree. Factors such as compliance, big data, customer experience management, geocoding, privacy, cloud), and even, mobility, all have an underlying data theme. According to report, data will trend in high performance environments because it is fundamental to new interactions…

2015-data-management-benchmark

Take the Data Management Benchmark Survey

How does your business’ attention to data management compare to that of your peers? The 2015 Data Management Benchmark Survey will answer this question. [Tweet this] The survey comprises less that 20 questions and should take between 5 and 15 minutes to complete. The survey should run until the end of August 2015, with results expected…

managing-you-business-data-Marica-c-Villar

The importance of data governance – An interview with Maria C Villar

  Recently, eLC instructor Maria C.Villar was interviewed about data quality and why it is important to marketers. In this excerpt, used with permission, Maria discussions the distinctions between data management, governance, and quality, the role data stewardship plays in organizations today, and the value that data governance can bring to any organisation. Learn more…