If you want loyalty get a dog

Clean data needed for loyalty insights

“If you want loyalty get a dog!” – Grant Fairley The “loyalty card” has become as essential tool for brands, and many consumers now have wallets filled to the brim with different cards that provide different rewards based on various consumer behaviours. However, the very fact that customers have so many different loyalty cards highlights…

speed

Time to insight the key to big data

A few months back, in the post Time to Vorget about the three V’s,  I discussed how we need to shift from a technology centric three V’s description of big data to a business centric definition. I suggested that time to insight is the defining characteristic of big data, At about the same time two…

Data Governance gives IT relevance

My post on the implications of customer experience management for BI has driven considerable debate on LinkedIn. Comments are still being added two months later, In general, participants agreed that BI projects (like any data intensive projects) require collaboration between business and IT for success – this collaboration is necessary entirely independently of who owns or…

mobile payments

Will quality data differentiate banks from mobile operators?

Traditional financial institutions are fighting a war against mobile operators for the lucrative mobile payments market in Africa. At stake – billions of dollars in transaction fees and deposits – particularly targeting the traditionally unbanked population. In more mature markets, such as Europe, where banking penetration is high, most mobile payments options work in partnership…