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Data one of 4 trends to watch in 2015 – Forrester Research

[Tweet this video] Data is one of four technology trends highlighted by a 2015 Forrester trends report. I agree. Factors such as compliance, big data, customer experience management, geocoding, privacy, cloud), and even, mobility, all have an underlying data theme. According to report, data will trend in high performance environments because it is fundamental to new interactions…

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Take the Data Management Benchmark Survey

How does your business’ attention to data management compare to that of your peers? The 2015 Data Management Benchmark Survey will answer this question. [Tweet this] The survey comprises less that 20 questions and should take between 5 and 15 minutes to complete. The survey should run until the end of August 2015, with results expected…

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The importance of data governance – An interview with Maria C Villar

  Recently, eLC instructor Maria C.Villar was interviewed about data quality and why it is important to marketers. In this excerpt, used with permission, Maria discussions the distinctions between data management, governance, and quality, the role data stewardship plays in organizations today, and the value that data governance can bring to any organisation. Learn more…

X marks thespot

Here be treasure!

Geocoding has historically been confined to the geographical information systems (GIS) arena and had limited use within mainstream business. This is changing as the importance of knowing one’s customer’s location is becoming increasingly obvious for marketing, planning and operational purposes. Location information can bring a vast amount of insight to any business – supporting an enhanced customer experience…

data quality landscape

DQ landscape highlights key battlegrounds in billion dollar market

The Data Quality Landscape – Q1 2015 from Information Difference has recently been published. The report highlights a key battle ground- that between focused data quality vendors, that provide best of breed data quality capability, and so called stack vendors that position data quality as a minor focus within a broader data management stack [Tweet this]…