Many retailers, on top of their other challenges, must also deal with an information deficit. Retailers that have invested heavily in loyalty programs and other transactional analytics are finding that the data amassed before lock down is no longer relevant. In effect, everyone from established players to new kids on the block are in a similar, cold-start position.
Modern data architectures are characterised by the movement of data between systems – both internally, and increasingly, to external systems in the Cloud. A key requirement for PoPIA compliance is to identify the various locations where sensitive or unmanaged (noncompliant) data is being stored.
A unified data lineage platform can help to address key pillars of PoPIA and allow you to scale your top down approach rapidly.