MDM essentials across people, process and technology

Referencing his latest @gartner_inc research paper, Getting Started with Master Data Management in Midsize Enterprises , Alan D. Duncan shared the below image on Linkedin

This diagram neatly encapsulates the MDM approach we have been proposing for years

Too often, MDM begins with tool selection, is driven by IT and, after a number of years and millions of rands, is dumped as a costly failure.

Begin with the business, deliver tactical value and expand. This is the way to succeed.