Data Quality Matters

Enterprise Information management, data, data quality

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The Benefits of Mobile Data Collection for Businesses

Data has never been more important for businesses than it is now. Mobile data collection can decrease the time, resources, and risks associated with traditional data collection. It also improves the quality of the data you collect in-field.

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Marketing

How to Effectively Use Data to Measure Event ROI

Events can have many benefits. On the one hand, you can use them to raise capital and bring in a little revenue. On the other, they help you establish yourself as a leader in your field, build brand recognition, and offer people a personal touch, one that is increasingly lacking in our digital age. Additionally,…

Data Quality

How can location intelligence help telcos to maximise ROI of 5G rollout

Telcos are faced with multiple challenges in a saturated market, where margins are low, competition is high and churn between networks is high. Now, as 5G gains momentum, intelligent network coverage becomes more important than ever.

Data Management

Will you develop good data habits in 2021?

For many of our businesses, COVID pushed us into survival mode. Strategic data management programs may have lost there way as we looked at how to keep our businesses functioning with reduced income (in many cases) and, at the same time, radically altered the way we work. Will we use 2021 to develop the sound data habits that will ensure long term prosperity?

Big Data / Data Quality

AI in Retail

Machine Learning Africa’s AI in Retail online conference brought together a variety of speakers that each touched on AI from a different perspective. Pieter van Eyssen, from Genesys, demonstrated the use of AI bots to sell more to the digital customer. In my talk, which starts around 35.5 minutes in to the video below, I…

How Can Data-Driven Marketing Help Small Businesses Compete?

The revolution we’ve seen in big data and its uses in marketing in recent years are giving small businesses a chance to compete with much bigger concerns.

December 15, 2020 in Big Data.

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