Data monetisation has been a recurring theme at various seminars and events that I have attended or spoken at over the last few years.

The below infographic – by content marketing specialists Hupspot – illustrates some of the information that data brokers are collecting and selling about each of us.

Personally, I welcome some of the consumer protection legislation, such as PoPIA, that are designed to protect me from the unscrupulous sale of my data.

Ask yourself the question – “Would I be comfortable if this information about me was given to my bank, to my boss, or to a pushy telesales rep?”

Companies looking to monetise data need to balance the need to protect their reputation by protecting their customer’s personal data.

What are your business’s boundaries?

Infographic sourced from blog.hubspot.com