The business case for data quality goes beyond the data. We may also need to understand context, as illustrated here.

A recent episode on Australian television program, Q&A, pitted Professor Brian Cox against climate-change sceptic and Australian politician, Malcolm Roberts.

Watch the first video (edited 6-minute review, some swearing)  for some classic data governance issues:

• Where’s the evidence?
• What was the source of the data?
• The data has been corrupted….
• and more…

Do your decision-makers trust the data, or, like Malcolm Roberts, do they chose to ignore it?

Now, consider this: Why is Data quality critical for BI? It’s the linchpin that transforms raw information into actionable insights.

Data analysts face myriad challenges, but one persists. Addressing data quality is essential for overcoming these hurdles.