Beer, Marmite and artificial intelligence – unexpected casualties of COVID-19

Discover the unexpected casualties of COVID-19, from Marmite shortages due to disrupted beer production to the challenges faced by artificial intelligence in diagnosing COVID-19 patients. Learn how data quality and management play a crucial role in the future of AI in healthcare.


Revolutionize your BI strategy and overcome common challenges with innovative approaches outlined in How to address the top challenges of BI, driving enhanced performance and insights across your organization.

There’s a shortage of Marmite in South Africa.

The savoury spread is a by-product of beer production – which has been disrupted by repeated alcohol bans during COVID-19 peaks.

The goal has been to reduce alcohol-related trauma cases in already overwhelmed trauma units. Who would have seen a shortage of Marmite as an outcome?

Another unexpected casualty has been artificial intelligence.

Hundreds of AI tools have been built to catch covid. None of them helped.

COVID-19 plunged the planet into a health crisis that was unprecedented and, as a result, poorly understood,

AI teams around the world stepped in – building hundreds of predictive tools intended to help hospitals diagnose or triage COVID patients faster.

Yet, in spite of this massive investment, none of them helped. In fact, some were potentially harmful.

Garbage in, garbage out

Numerous studies show that researchers across the world repeated the same basic errors in the way that they trained and tested their models.

At the time that these models were being built only public data sets were available. In many cases these were poorly labelled or from unknown sources.

As a result, duplicate data sets were in some instances consolidated, skewing outcomes. In others, the same data was used to both develop and test models, making them appear more accurate. Some patient data was included that had nothing to do with COVID – again training the models to make invalid conclusions.

A more insidious and subtle problem was the biases built into some data sets – for example, some data sets were labelled as COVID diagnoses causing their diagnostics to be weighted more heavily in the models.

Is AI dead?

Marmite (and beer) are making a comeback, and, I am pleased to say, so will AI.

What lessons can we learn?

When you consider the role of data a thorny problem emerges. On the one hand, it is clear that having as much data as possible that is of high quality will make AI and machine learning algorithms work better. But it is also clear that because the signal is hidden deep inside the data and can only be revealed by algorithms, it is not always straightforward to see how we can clean such data to improve its quality without obscuring the signal.

For #AI the differentiator is in the data, not the algorithm. Many of the issues uncovered in these models come down to a poor understanding of the data, and its quality.

Basic data management principles – metadata management, collaboration and data quality would have helped to address many of the issues identified by providing context and standards to data sets. One outcome of these studies is an initiative by the World Health Organisation to implement a global data-sharing contract for use during future emergencies of this nature,

AI is not dead.

But, ultimately, it will continue to struggle to deliver quality results unless we address the unsexy data management foundations.

Download this Precisely white paper to learn why the process of identifying biases present in the data, is an essential step towards debugging the data that underlies machine learning predictions and most importantly, improves data quality

Understand the significance of timely reports in business operations and decision-making with insights from why are timely reports critical for running a business, ensuring informed and proactive strategies.

Recognize the detrimental impact of poor data quality on data preparation processes with insights from Counting the Data Quality Costs of Data Preparation, emphasizing the importance of data integrity for accurate analysis.

Responses to “Beer, Marmite and artificial intelligence – unexpected casualties of COVID-19”

  1. Why DataOps Should Be Embraced to Deliver High-stakes AI – 1NEWS

    […] decision-making, where errors can literally kill. Poor data practices, for example, have led to hundreds of Artificial Intelligence (AI) tools built to help diagnose COVID-19 missing the mark; Google Flu Trends missing the flu peak by 140%, and IBM’s cancer treatment AI […]

  2. Why DataOps Should Be Embraced to Deliver High-stakes AI – inews

    […] decision-making, where errors can literally kill. Poor data practices, for example, have led to hundreds of Artificial Intelligence (AI) tools built to help diagnose COVID-19 missing the mark; Google Flu Trends missing the flu peak by 140%, and IBM’s cancer treatment AI […]

Leave a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.



Related posts

Discover more from Data Quality Matters

Subscribe now to keep reading and get our new posts in your email.

Continue reading