When researching data de-identification, you’ll come across terms such as anonymization, pseudonymization, and generalization.

Exploring the World of Data De-Identification
“Data anonymization is a type of information sanitization whose intent is privacy protection. It is the process of removing personally identifiable information from data sets so that the people whom the data describe remain anonymous.”
Wikipedia
“Pseudonymization is a data management and de-identification procedure by which personally identifiable information fields within a data record are replaced by one or more artificial identifiers, or pseudonyms.[1] A single pseudonym for each replaced field or collection of replaced fields makes the data record less identifiable while remaining suitable for data analysis and data processing.”
Wikipedia
“A generalization is a form of abstraction whereby common properties of specific instances are formulated as general concepts or claims.[1] Generalizations posit the existence of a domain or set of elements, as well as one or more common characteristics shared by those elements (thus creating a conceptual model). As such, they are the essential basis of all valid deductive inferences (particularly in logic, mathematics and science), where the process of verification is necessary to determine whether a generalization holds true for any given situation.”
Wikipedia
The challenge with each of these terms is that real-world implementation, particularly when applied to data privacy, is open to interpretation. Data privacy is context-sensitive – my doctor may need complete access to my medical records, for example, while his assistant may only need access to my payment records.
Navigating the World of Data Anonymization
To shed light on this complex field, we present a new whitepaper, from our partner Okera, which offers a comprehensive guide to data anonymization. This guide is designed to empower organizations to protect confidential, personally identifiable, and regulated data from unauthorized access while enabling responsible data analysis by analysts and data scientists.

Who Will Benefit from This Guide?
This resource is invaluable to data teams entrusted with multiple responsibilities:
- Provisioning Data for Analytics: Enabling data access for analytics purposes.
- Data Protection: Safeguarding data from unlawful or unauthorized access.
- Ethical Use and Data Privacy Compliance: Ensuring compliance with ethical use and data privacy regulations.
- Respecting Confidentiality Agreements: Upholding the confidentiality of customer and partner data.
The whitepaper outlines strategies for de-identifying various types of data, taking into account the specific characteristics of the underlying datasets. It serves as a compass, guiding organizations through the intricate process of data anonymization, allowing for the responsible and ethical use of data resources.
For those interested in delving deeper, you can download this resource for free https://masterdata.co.za/index.php/whitepaper-practical-guide-to-data-anonymisation
In conclusion, in an era where data is a prized asset, the responsible handling and anonymization of data are paramount. Our comprehensive guide aims to demystify the complexities surrounding data anonymization, empowering organizations to unlock the full potential of their data while respecting privacy boundaries.

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