In his insightful book Factfulness, Hans Rosling wisely states, “When a problem seems urgent, the first thing to do isn’t to cry wolf but to organize the data.” This simple yet profound statement offers a powerful approach to navigating crises and solving complex problems. It emphasizes the critical role of data organization in effective decision-making, especially when time is of the essence.

When a problem seems urgent, the first thing to do isn’t to cry wolf but to organize the data
When faced with an urgent problem, our natural instinct might be to react immediately, driven by a sense of panic. However, as Rosling suggests, and as demonstrated in various crisis management and problem-solving scenarios, the most effective initial response is to take a step back and organize the available data. This approach offers several key advantages:
The Importance of Data Organization
- Avoiding Panic Decisions: In high-pressure situations, fear can easily cloud our judgment. We risk “crying wolf,” overreacting to perceived threats without a clear understanding of the actual situation. This can lead to hasty and ultimately ineffective decisions that may worsen the problem. By organizing data, we create a buffer against panic, allowing for more rational and measured responses.
- Understanding the Situation: Data provides context. Organizing it allows us to see the bigger picture and understand the nuances of the issue at hand. For example, during an outbreak, analyzing data on confirmed cases can reveal trends and patterns that might contradict initial fears, enabling more targeted and effective interventions. It is about understanding the real story behind the noise.
- Systematic Analysis: A structured approach to data organization facilitates systematic analysis. This involves categorizing and prioritizing problems based on their impact and urgency. This is crucial for effective incident management. By identifying patterns and root causes through methods like Root Cause Analysis (RCA), teams can focus on addressing the underlying issues rather than just treating symptoms. This prevents us from simply putting out fires and allows us to implement long-term solutions.
Steps to Organize Data Effectively
So, how do we put this into practice? Here’s a breakdown of key steps:
- Data Collection: The first step is to gather all relevant information pertaining to the problem. This might include reports, statistics, observations, and any other data points that can shed light on the situation.
- Categorization: Once the data is collected, it needs to be organized. Classifying issues based on their nature (e.g., technical, logistical, financial) can streamline analysis and make it easier to identify patterns.
- Prioritization: Not all problems are created equal. Assessing the urgency and impact of each issue is crucial for determining which requires immediate attention. This allows for a more focused and efficient allocation of resources.
- Analysis: With the data organized, analytical tools and techniques can be used to investigate root causes and identify potential solutions. This might involve statistical analysis, trend analysis, or other methods depending on the nature of the problem.
By following these steps, organizations and individuals can ensure that their responses to urgent problems are grounded in factual data and thoughtful analysis rather than reactionary measures driven by fear or urgency. This method not only enhances decision-making in the short term but also leads to more sustainable and effective resolutions to complex issues in the long run.
In conclusion, when faced with a seemingly urgent problem, remember Rosling’s advice: don’t cry wolf. Instead, organize the data. This simple act can transform a chaotic situation into an opportunity for clear thinking, effective action, and lasting solutions.
References:
Rosling, H., Rosling, O., & Rönnlund, A. R. (2018). Factfulness: Ten reasons we’re wrong about the world—and why things are better than you think. Flatiron Books.

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