Meeting your customers where they live

In May I was invited to present a paper at the 7th Annual GIS Conference, in Johannesburg. Unlike, most of the other speakers I am not a GIS professional. Instead, my talk focused on the value, and the challenges, in creating a link between spatial data – typically used by the GIS team – and relational…

A guide to South African address data quality

A recent decision by the South African high court compels the City of Tshwane to reinstate old street names that were controversially changed in 2012. This is a good example of the complexity inherent in dealing with South African name and address data. 20 odd years ago the marketing department of my then employer engaged…

How important is quality data for matching?

At a recent GIS conference I discussed the implications of poor quality address data for use in spatial intelligence. Large organisations hold millions of address records that could provide valuable insight if modelled in a spatial intelligence platform. In order to access this insight these organisations must bridge the gap between the address data stored…