Creating a single customer view – harder than you think

But to business, having customer data consolidated into a master data management application often leaves a bad taste.

Advertisements

Three reasons why customer data is (often) of poor quality.

Most companies would acknowledge that quality customer data is important. In most cases, however, customer data quality is not good enough. Why? Changing business requirements Most businesses have a history. Customer data may have been accumulated over years, or decades. Data that was captured in the past may not have complied with the requirements of…