If you want loyalty get a dog

Clean data needed for loyalty insights

“If you want loyalty get a dog!” – Grant Fairley The “loyalty card” has become as essential tool for brands, and many consumers now have wallets filled to the brim with different cards that provide different rewards based on various consumer behaviours. However, the very fact that customers have so many different loyalty cards highlights…

Telcoes Must Answer Key Questions

Building Customer Loyalty for Telecoms with Big Data Analytics

Big Data Analytics offers the Telecom industry both opportunities and answers to some of the biggest challenges they face. Few industries have faced up to the challenges that Telecoms do. While there are specific challenges related to specific geographic markets, a global review of industry challenges looks pretty much the same from any perspective. The…