Creating a single customer view – harder than you think

But to business, having customer data consolidated into a master data management application often leaves a bad taste.

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Understanding the customer journey

So here we are, give or take, two weeks from Christmas. For many businesses the next few weeks are some of the most profitable of the year. Retailers can bump prices up a few percentage points, secure in the knowledge that the shopping frenzy will continue. Hoteliers and airlines can add a premium too –…