Find the signal in the noise

Big Data: When data quality doesn’t matter

If BI is about reporting, analytics is about creating insight. [Tweet this] The old adage of garbage in, garbage out applies to both BI and to analytics. Yet, the introduction of Hadoop into the analytics architecture¬†changes how poor quality data¬†impacts us, and may create the illusion that poor data quality is no longer¬†of concern. Moving…