Creating a single customer view – harder than you think

But to business, having customer data consolidated into a master data management application often leaves a bad taste.

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How important is quality data for matching?

At a recent GIS conference I discussed the implications of poor quality address data for use in spatial intelligence. Large organisations hold millions of address records that could provide valuable insight if modelled in a spatial intelligence platform. In order to access this insight these organisations must bridge the gap between the address data stored…