In 2013 Dan Ariely of Duke University came up with the following: “Big data is like teenage sex: everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they are doing it…”

This quote is often used to justify not thinking about big data.

The irony?

Teenage sex and teenage pregnancy are real.

For example,

In 2009, 46% of high school students had sexual intercourse and 13.8% had four or more sex partners during their life.  Prior to the sexual activity, 21.6% drank alcohol or used drugs.  Only 38.9% used a condom.
CDC

Just because you aren’t doing it doesn’t mean your competitors aren’t. [Tweet this]

And doing it without knowing what you are doing can have unexpected consequences

Check out this Infographic from Vouchercloud for some examples of how Big Data is affecting our everyday lives. [Tweet This]

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