In 2013 Dan Ariely of Duke University came up with the following: “Big data is like teenage sex: everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they are doing it…”
This quote is often used to justify not thinking about big data.
Teen age sex and teen age pregnancy are real.
In 2009, 46% of high school students had sexual intercourse and 13.8% had four or more sex partners during their life. Prior to the sexual activity, 21.6% drank alcohol or used drugs. Only 38.9% used a condom.
Just because you aren’t doing it doesn’t mean your competitors aren’t. [Tweet this]
And doing it without knowing what you are doing can have unexpected consequences
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