How is #bigdata impacting the world we live in?

facebook dislikeI think it is fair to say that we are seeing a world in flux.

In particular, Britain’s exist from the European Union (or Brexit) signals a shift in the world order that most of us have known since the 1970’s. The Brexit happened in spite of polls showing that Britain would remain in the EU, right up until she didn’t.

A few short month’s later and Hillary Clinton was widely expected to win the US presidential race – as written about in The chance of Donald Trump becoming president and Trumping the polls.

The parallels between the Donald trump victory and Brexit seemed to similar for coincidence

According to a new article by The Guardian they weren’t.

In a piece entitled The great British Brexit robbery: how our democracy was hijacked the news paper uncovers the link between billionaire Americans, the Leave campaign and data analytics.

There are three strands to this story. How the foundations of an authoritarian surveillance state are being laid in the US. 
How British democracy was subverted through a covert, far-reaching plan of coordination enabled by a US billionaire. 
And how we are in the midst of a massive land grab for power by billionaires via our data. 
Data which is being silently amassed, harvested and stored. Whoever owns this data owns the future.


So what happened? The article suggests that Facebook data was mined to identify the voting preferences of individual voters – who were then targeted, again via Facebook, with stores (true or untrue) that reinforced their natural inclinations. Trump voters were rallied to vote, Clinton voters to stay away.

How are you being influenced by Facebook?

Are we testing our decisions against the data? Or are we allowing ourselves to be mislead?

And how much do you want people to know about you? Are you careful about how you use Facebook?


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