2018 – the year of the plastic whale

As the year winds down I thought it would be interesting to have a look at the data around one of the stand-out events of this year.

A dead whale that washed ashore in eastern Indonesia was found to have over 1000 pieces of plastic in its stomach – and drew global attention to the scourge of plastic pollution in our waterways.

A great resource to understand the impact of plastics on our world is ourworldindata.org/plastic-pollution

Digital technologies and big data analytics are at the forefront of the fight against plastic pollution

What can you do to reduce plastic waste?

Of courses, the best way to reduce plastic waste is not to use plastic unnecessarily, and to recycle what is used.

Your business use, or abuse, of plastic can have a brand impact – positive or negative!

What are you and your business doing to reduce plastic use and waste?


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