In a recent diginomica interview, Precisely CEO, Josh Rogers discusses the company’s recent rebrand, and focus.

Precisely, formed through the merger of Syncsort and Pitney-Bowes, are now one of the world’s largest independent software suppliers, with a focus on data integrity

The value of data integrity

Precisely defines ‘data integrity’ as a combination of the following attributes:

• Integrate – connect today’s infrastructure with newer technology to unlock all of an enterprise’s data;
• Verify – help ensure data is accurate, consistent, and complete for confident business decisions;
• Locate – analyze location data for enhanced, actionable business insights that drive superior outcomes;
• Enrich – power enhanced decision-making with expertly curated, up-to-date business, location, and consumer data; and
• Engage – create seamless, meaningful, omni-channel customer experiences using personalized video, chatbot, digital, mobile, and self-service capabilities.

Most of our business is focused on how to deliver data integrity. Data quality is scanning the data for problems, cleaning it up, but what we can do is bring in the notion of location and data enrichment [resulting in data integrity]. I think this is powerful because it’s something that customers need.

Josh Rogers, CEO, Precisely

As a long-term partner, we are excited about this focus.

We have always had a strong focus on data quality, and its application to deliver trusted master data. In our own small way, we have been focused on data integrity

The additional capabilities, investment and opportunities created by the merger are substantial. In particular, Precisely’s next-generation application of Knowledge Graphs to manage master data is game-changing – helping to identify not just individuals, but high net worth networks across your business.

Data Integrity suite

Another key Precisely focus is the Data Integrity suite – a set of seven seamlessly integrated services designed to bolster the credibility of your data. Data with integrity has maximum accuracy, consistency, and context.

This newfound strength in your data translates into swift and assured decision-making, enabling you to not only attract, expand, and maintain your customer base, but also expedite processes while curbing expenses. Furthermore, you gain adept control over risk management and compliance, ushering in a realm of enhanced governance and peace of mind.