Let’s define data and analytics and how specifically they are interpreted within the business context. Within a business context, many people consider data and information to be one and the same. While one can argue the definition of each, when talked of in conjunction with analytics, data becomes a resource to be interrogated for a…
When I first started posting about big data, very few users existed in South Africa. Today, most last organisations have a Hadoop data lake – in many cases replacing traditional ETL and/or acting as a data archive as well as a feeder to the enterprise data warehouse and, various operational data marts. In a few,…
Following on last week’s post inspired partly by Dr Barry Devlin’s article on the role of data (facts) vs intuition (emotion) in decision making. What does it mean to be data-driven? The term has been coined to describe decision making that is guided by analytics. Wikipedia defines data-driven to mean that progress in an activity…
So here we are, give or take, two weeks from Christmas. For many businesses the next few weeks are some of the most profitable of the year. Retailers can bump prices up a few percentage points, secure in the knowledge that the shopping frenzy will continue. Hoteliers and airlines can add a premium too –…
7 December 2014 is the 53rd anniversary of the Japanese attack on the US Naval base at Pearl Harbour that brought the United States into the Second World War. It is Sunday – just as it was 53 years ago. The attack saw the Japanese strike a significant blow against the US Pacific fleet sinking…
Earnings per share (EPS) is a key indicator of a shares value. It is a simple calculation: Total earnings divided by the number of shares issued. As a general rule, increases in earnings per share reflect a growth in earnings and are an indicator of a fundamentally sound business. Companies that have consistent growth in…
In Is Your Data Any Good? Six Questions to Help Score Your Data Resources, Simon Oliver suggests that some data sources simply aren’t worth integrating into your marketing analytics environment. Simon’s article is pitched at big data but his points are sound and should be applied to any customer data centric project – such as…
