Improve CRM adoption with data quality

Successful salespeople are often deemed untouchable. It is a brave sales manager that will take disciplinary action against a salesperson that is making her quotas, simply because she has not updated the CRM. Most good salespeople recognise the value of CRM – for tracking and managing activities and pipeline – especially in complex selling environments.…

If you want loyalty get a dog

Clean data needed for loyalty insights

“If you want loyalty get a dog!” – Grant Fairley The “loyalty card” has become as essential tool for brands, and many consumers now have wallets filled to the brim with different cards that provide different rewards based on various consumer behaviours. However, the very fact that customers have so many different loyalty cards highlights…

data-quality-impact-revenue

Poor data quality: The fourth path to financial ruin?

My father was in agriculture for his entire working career. One of his old jokes describes the three paths to financial ruin: Gambling, women and farming. Gambling is the quickest,women are the most fun, but farming is the surest. Is poor data quality the fourth path to financial ruin? Tweet this Poor data quality has…

Keep the CRM love allve

Keep your CRM love affair alive

It’s been fifteen years since my first exposure to Customer Relationship Management (CRM). The promise of “single view of the customer” was Siebel’s mantra. This lead to their phenomenal growth as a business during the late 1990’s and early 2000’s. The message resonated with the business audience Siebel targeted. Who would not want an integrated…