Balancing the need for insights with the need for privacy

Sharing my interview with SAFM’s, Cathy Mohlahlana.

I was asked about how retailers can make better use of data to drive shopping, without impacting on consumers’ data privacy rights.

Photo by Hassan OUAJBIR on

It boils down to attitude – having a plan on which data you want to use and communicating with customers to get their buy-in and support.

Yes – customers are willing to share their data, but they also want to know that it will not be abused.

I discuss these points, and more, in the 10-minute podcast: