Machine Learning Africa’s AI in Retail online conference brought together a variety of speakers that each touched on AI from a different perspective.
Pieter van Eyssen, from Genesys, demonstrated the use of AI bots to sell more to the digital customer.
In my talk, which starts around 35.5 minutes in to the video below, I focused more on the foundations for the use of AI for analytics purposes.
I discussed the HALO effect of brick and mortar retail on online sales – the reality that omnichannel retail strategies that combine physical and online presences are more profitable that purely online stores. Location intelligence solutions that enrich existing data sets with up to date consumer demographics and movements are critical to reducing the historical bias that may sway survival strategies.
The CX Group’s Yugesh Frylinck covered the impact of AI on the customer experience.
Have listen and let me know what you think.