In any IT project, one of the most dangerous disconnects is often the one we fail to realize exists. It stems from the assumption that using the same terms implies we have the same understanding of their meaning. However, in many cases, business terms are only loosely understood or, at worst, have entirely different meanings depending on the business context. In this post, we explore the concept of metadata management and how this can help to reduce ambiguity and bridge this disconnect.
But first, a riddle. What is brown and sticky?

- Ambiguous Business Terms
- Is Metadata Management the Solution?
- Data governance is the key to useful metadata
- Focus on key processes
- Active metadata
- Conclusion
Ambiguous Business Terms

Consider the example of a Recourse Business Unit used by a client.
While the term is commonly used throughout the organization to refer to the business unit responsible for KYC (Know Your Customer) processes, the credit risk team interprets it as the unit that carries the credit risk.
This discrepancy becomes particularly problematic when implementing enterprise-wide projects like master data management or ERP systems, or when attempting to reuse tactical solutions to reduce overall IT expenditure.
Is Metadata Management the Solution?
To address this issue, many organizations have initiated metadata management initiatives. However, even the term “metadata” itself can be ambiguous and lead to confusion.
It is crucial to establish a clear and shared understanding of critical business metadata.
This includes developing a business terms glossary to define business terms like Contracts or Profit, ensuring consistent interpretation across departments. Additionally, maintaining a data dictionary for essential attributes, along with their use, data lineage, ownership, and data quality rules, becomes vital.
Understanding the source, or provenance, of data is particularly important to avoid inconsistencies in key reports or metrics resulting from multiple versions of the truth.
Data governance is the key to useful metadata
Incorporating data governance or data quality rules, such as mandating valid banking details for supplier records, helps evaluate data fitness for purpose, identifies broken business processes, and enables root cause analysis. Technical metadata, including data flows and data models, also play a role in understanding the overall data landscape.
Focus on key processes
When tackling data documentation, organizations should focus on key business processes to identify the most critical data elements requiring attention. Attempting to address everything at once can quickly become overwhelming. By narrowing the scope to a manageable number of key indicators, data attributes, and systems, the organization can effectively manage the complexity.
Active metadata
Lastly, organizations should be cautious when investing in passive metadata documentation that quickly becomes outdated and offers limited reusability. Instead, metadata should be actively utilized, such as by implementing data quality rules within a data quality platform. This approach allows for real-time monitoring, adaptability to changes, and actionable insights to improve data quality.
Conclusion
So, what is brown and sticky?
Well, the answer is a stick.
While it may seem unrelated, the riddle serves as a reminder that assumptions can lead to misconceptions. By focusing on establishing shared understanding and clear metadata definitions, organizations can overcome the metadata conundrum and ensure data quality and consistency across their projects and systems.

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