Data is one of four technology trends highlighted by a 2015 Forrester trends report.
I agree.
Factors such as compliance, big data, customer experience management, geocoding, privacy, cloud), and even, mobility, all have an underlying data theme.
According to report, data will trend in high performance environments because it is fundamental to new interactions and products.
In these environments, data will enable a great customer experience by driving actionable insights.
A key prediction is that data will shift from being the preserve of data scientists to become central to many business interactions.
Our focus, for more than ten years, has been data.
Long may the data trend continue
Data Quality Matters 