Two weje’s back, I posted part one of a three part interview with Safm on the link between big data, social media and fake news

This week the interview continues:

We talk about the three V’s and why volume is not the key attribute of big data,

we talk about the some of the opportunities that arise from the use of big data,

we talk about fake news and how poor quality data can influence the narrative – both on social media and in corporate decision making,

and we talk about the importance of discernment – working with multiple sources to ensure an informed decision – whether at a personal level or as a business

Have a listen – its about 8 minutes this week – and i welcome your thoughts!