This week I am publishing the presentation that was delivered as the Customer Analytics conference last month
In this presentation I talked about the challenges of delivering customer experience – including
- having to source new , unstructured data sets
- Data quality
- Building trust
- and questions around permission and data privacy
Data governance answers these (and similar ) questions and should be the foundation of your customer intelligence journey.
https://www.slideshare.net/GaryAllemann/slideshelf
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