Effective data governance to enable customer intelligence


This week I am publishing the presentation that was delivered as the Customer Analytics conference last month

puppy-or-muffin

In this presentation I talked about the challenges of delivering customer experience – including

  • having to source new , unstructured data sets
  • Data quality
  • Building trust
  • and questions around permission and data privacy

Data governance answers these (and similar ) questions and should be the foundation of your customer intelligence journey.

https://www.slideshare.net/GaryAllemann/slideshelf

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